amika Hair Products Review: What the Labels, Ratings and Price Show

Three amika frizz products cost one Sephora shopper about £80.

She liked 2 of them and still called the haul a waste of money.

That’s the real question behind any amika hair products review: which bottle earns its price? Here’s what the label and the clinical test say, the price per ml, and who should skip the brand.

How I judged it:

• The brand’s published test result and its conditions
• The hair types and textures the listing names
• The full ingredient list, including silicones and fragrance
• Customer ratings and dated reviews
• The price per ml

Key Specifications

The numbers below come straight from the Sephora UK product page, checked in November 2026:

Read the hair type row first, because it decides everything else.

Is amika a Good Hair Care Brand?

Amika is a good haircare brand when you buy one product for one problem: Forget Frizz, for example, averages 4.52 out of 5 from 1,086 Sephora UK shoppers. That’s a strong score on a big sample.

But no rating covers a whole brand.

A formula built for thick, puffy hair won’t suit fine, flat roots. Pick the product by your hair problem first, and the brand second.

If you want to see the brand next to the other names on your shelf, my roundup of popular hair care brands lines them up.

Who Should Buy amika Forget Frizz (and Who Should Skip It)

Amika Forget Frizz Anti-Frizz Shampoo is made for medium and thick hair in straight, wavy, curly and coily textures, according to its Sephora UK listing.

So texture isn’t the deal-breaker here. Thickness is.

Here’s the deal:

• Buy it if your strands are medium or thick and puff up in humid weather.
• Buy it if you have curls or coils and want a smoothing wash that still adds hydration.
• Skip it if your hair is fine, because a formula built for thick strands can leave fine strands limp.
• Skip it if you avoid silicones or added fragrance (more on that below).

Fine hair? Try my picks of products for fine wavy hair instead.

Curly and still comparing? See the best shampoo and conditioner for curly hair.

What Is Inside the amika Forget Frizz Formula?

The Forget Frizz Anti-Frizz Shampoo label on Sephora UK lists 2 silicones, dimethicone and phenyl trimethicone, plus sea buckthorn oil, coconut oil, panthenol, water lily and aloe. That one list answers 3 big questions about the brand.

First, silicones.

Dimethicone is a silicone, a slippery, smoothing ingredient. It’s often what people mean when a product feels heavy on fine hair.

Second, the signature oil.

Sea buckthorn is a berry plant, and its oil shows up on this label as Hippophae Rhamnoides fruit/seed oil. It sits near the top of the list, ahead of the coconut oil.

Third, the scent.

The label lists added fragrance plus limonene, a citrus scent ingredient. If your scalp reacts to perfume, patch test first.

Key Takeaway: This shampoo suits smoothing goals, not a silicone-free or fragrance-free routine.

Does the 72-Hour Frizz Claim Hold Up?

Amika says Forget Frizz cuts frizz by up to 74% for 72 hours in high humidity after one use, according to the clinical result on its Sephora UK listing. The catch is in the fine print: that result was measured with the shampoo used as a system with Forget Frizz Anti-Frizz Conditioner.

What does that mean for you?

If you buy only the shampoo, don’t expect the full 72 hours. Budget for both bottles if damp, sticky weather is your main enemy.

Here’s how I’d use it:

1. Massage the shampoo through wet hair in the shower, then rinse.
2. Follow with the matching conditioner for extra moisture.
3. Judge it on a humid day, since that’s what the claim measures.

Treat “up to 74%” as the best case from the test, not a promise for every head of hair.

For more picks, see my roundup of products for frizzy hair in humidity.

What Sephora Shoppers Say About amika

Sephora UK shoppers give amika Forget Frizz Anti-Frizz Shampoo 4.52 out of 5 across 1,086 reviews, as of November 2026. Most buyers are happy, and the complaints lean toward cost.

In fact, one 4-star reviewer in June 2025 liked the shampoo and conditioner but not the leave-in. She said the 3 products came to about £80 and felt the full set was a waste of money.

That’s a useful warning: the first 2 bottles earned their place, the third didn’t.

Is amika Worth the Price?

Amika is worth the price for one targeted bottle, not a whole shelf: Sephora UK lists the 275ml Forget Frizz Anti-Frizz Shampoo at £28.00, or £0.10 per ml, as of November 2026. That’s salon pricing, so plan it as a splurge.

Add the matching conditioner for the tested 72-hour result, and remember that the 3-product routine above came to about £80.

US prices move, so tap Check Price for today’s Amazon price and divide it by the bottle size.

If the math stings, my list of the best shampoo and conditioner for frizzy hair includes cheaper pairs.

Other amika Products Worth a Look

After Forget Frizz, the 3 amika products I’d read up on next are the Soulfood Nourishing Mask for dry hair, the Perk Up Talc-Free Dry Shampoo for second-day roots and The Wizard Silicone-Free Detangling Primer for heat styling. All 3 sit in the sidebar with Amazon links, so you can check each label yourself.

Soulfood is a deep-conditioning mask, so it suits hair that needs moisture and hydration more than smoothing. And if silicones are a deal-breaker, The Wizard is the one sold as silicone-free, and it goes on before heat tools.

Is dryness your bigger problem? Compare my picks for dry, damaged hair first.

Not sold on the brand at all? The Ouidad review covers a curl-focused brand, and the Skala hair products review covers a budget one.

My Verdict on amika Hair Products

Amika is worth buying one product at a time, and Forget Frizz is the one I’d start with if you have medium to thick, frizz-prone hair.

Buy the shampoo and conditioner together, try them on a humid day, and only add a third product if the first two earn it.

Still shopping around? My shampoo and conditioner picks cover every budget.